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Use of Social Networks for Communication with Clients of Facilities Providing Social Services
FIALOVÁ, Pavlína
Social networks are an integral part of contemporary society. For many people, it can be hard to imagine being so-called offline and not connecting to any of the available social networks during the day. The aim of this thesis was to conduct a survey of which social networks are used in low-threshold facilities for children and youth to communicate with their clients. The work is specifically focused on this institutions in the Vysočina region. Another goal of this thesis was to determine the course of communication between these facilities and their clients during the state of emergency (COVID-19) and the form of its application. Following the objectives of the work, three research questions were chosen. The first question focused on the purpose of using social networks. Through the second question, obstacles in communication between low-threshold facilities and clients were identified. The third question examines whether online communication helped to maintain contact between low-threshold facilities for children and youth and clients in times of emergency. The diploma thesis consists of a theoretical and a practical part. The theoretical part is divided into three parts. The first part characterizes social networks together with their features, distribution, description of specific social networks and there are also risks associated with them. The second part is devoted to social services, their distribution, the registration required for their performance and quality standards. In the third part, the social service low-threshold facility for children and youth is specifically characterized. Together with the mission, goals, target group and principles of service provision, the basic activities that are provided as part of this service and the course of the service are mentioned here. A qualitative research strategy and the technique of semi-structured interviews were used for the practical part of this thesis. Open coding and data categorization were used for analysis of the detected data. The results of interviews with individual low-threshold facilities for children and youth show that social networks, especially Facebook and Instagram, have gained their place in the provision of this social service. They are used to communicate with clients and the public for informational and preventive purposes and also to promote them. It was also found that social media had an important role during the state of emergency (COVID-19). The results of the practical part of this thesis can be an inspiration for other low-threshold facilities for children and youth or for facilities providing other social services. The diploma thesis can also serve as a source of information for students, the non-professional or professional public.
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